Connected thinking
Every campaign, platform and asset should strengthen the same larger story.
About DWS
Built for ideas that need more than one lane.
DWS is an independent, all-in-one media and marketing firm connecting strategy, storytelling, production and systems under one creative direction.
Founder + Chief Executive Officer
Daraka Wilson
Daraka founded DWS to give businesses, creators, organizations and public-facing professionals a more connected way to build their presence.
Her work sits at the intersection of strategy, storytelling, content production, brand development, automation and customer experience. She leads DWS's vision and creative standards, then brings specialized department leaders and trusted collaborators into each project according to what the work requires.
“The strongest brands are not only seen. They are understood, trusted and remembered.”
Specialists when needed
The right experts join the work without forcing clients to coordinate disconnected teams.
Founder-led standards
Daraka maintains the vision, accountability and creative quality across every engagement.